Bandai Namco and Sanrio have dropped a fresh pre-order trailer for Hello Kitty Party Land, and it’s confirmed: the party game arrives on Nintendo Switch and Nintendo Switch 2 on 29 October 2026. With over 145 Sanrio characters and more than 45 mini-games, this is shaping up to be the ultimate year-end multiplayer pick for Singapore fans of all ages.

What Is Hello Kitty Party Land?

Hello Kitty Party Land is a family party game set in a colourful Sanrio-themed town. Players create a custom avatar, choose a Sanrio character as their companion, and then compete — or cooperate — in a mix of board game rounds and rapid-fire mini-games. It supports one to four players in both local multiplayer and online play, making it just as fun on the couch as it is over the internet with friends elsewhere in Singapore or across the region.

Beyond the competitive modes, the game layers in side activities — fishing, avatar dress-up, and sticker collecting — giving it the kind of casual depth that keeps players coming back between sessions. It’s published by Bandai Namco and marks the debut title from Sanrio Games, the brand’s in-house games label.

Board Game Mode: Spin, Move, Repeat

The backbone of Hello Kitty Party Land is its board game mode, which will feel immediately familiar to anyone who’s spent time with Mario Party. Four players move around themed boards, triggering mini-games at key spots and racing to collect stars before time runs out. The boards are set across different areas of the Sanrio town — each with its own Sanrio character host — and the petal-shaped spinner dice add a distinctly Sanrio flavour to every roll.

Sanrio companions appear throughout the boards, offering buffs, surprises, and character-specific interactions, keeping the game fresh across multiple sessions. The structure runs on an in-game day countdown, with each turn advancing the clock toward the final tally.

45+ Mini-Games Across Sports, Food, Music and More

With over 45 original mini-games on offer, variety isn’t a concern. The trailer spotlights a range of themes — a competitive food-prep challenge hosted by Hello Kitty, a group jump-rope game overlooking a swan lake, and quick-reaction sports rounds. Some mini-games pit all four players against each other; others are fully cooperative, asking the whole group to work together to beat a shared target.

Named mini-games confirmed so far include Hello Kitty’s Speedy Peeling, Little Twin Stars’ Stellar Fishing, and Cinnamoroll’s Home Run Derby. Each mini-game leans on the personality of its Sanrio host, giving characters like Pompompurin and Kuromi their own distinct flavour of chaos.

Meet 145+ Sanrio Characters — Including Some Deep Cuts

This is where Hello Kitty Party Land stands out from other party games: the sheer breadth of the Sanrio IP on display. More than 145 Sanrio characters appear across the game, from the mega-popular faces — Hello Kitty, Cinnamoroll, My Melody, Kuromi, Pompompurin, Little Twin Stars, Badtz-Maru — to a long tail of obscure mascots that most fans will encounter here for the first time. Sixteen of these characters are available as playable in-game companions, while the rest show up as mini-game stars, board inhabitants, or sticker collectibles to discover.

For Singapore’s Sanrio community — where Cinnamoroll and Kuromi merchandise consistently sells out at local pop culture stores and conventions — that depth of roster is a genuine draw. The sticker collection system gives completionists a reason to keep playing long after the boards are memorised.

Pre-Orders Now Open for Singapore Nintendo Switch Players

Hello Kitty Party Land launches on 29 October 2026 for both Nintendo Switch and Nintendo Switch 2 — meaning every Switch owner in Singapore can pick it up, regardless of which console they’re on. Digital pre-orders are live now on the Nintendo eShop; a physical edition is also confirmed, available at major game retailers when it launches. SGD pricing has not yet been confirmed — watch for an update closer to release.

The October 29 date lands just as Singapore’s year-end school holiday period begins, making this a strong candidate for family gaming sessions and holiday gift lists alike. Given how popular Sanrio characters are across all age groups here, expect Hello Kitty Party Land to move fast at retail.