Japan pop culture lovers are having a wonderful time this weekend. C3 Anime Festival Asia 2017 Singapore (C3AFASG17) is happening now at the Suntec Convention and Exhibition Centre. It runs from 24th Nov (Fri) to 26th Nov (Sun) opening daily at 9:30am.
Aptly named as Anime Festival Asia, anime lovers will be able to indulge in their inner otaku at this event. From buying figurines to checking out the latest anime, there are endless amount of things to do. However, you should not be thinking that C3 AFA is all about anime only. There are a number of booth showcasing uniquely Japanese technology and food as well.
One of the largest anime production house in Japan, Aniplex exhibition spans across three booths each showcasing their latest anime titles. The three titles that are being promoted are Saekano: How to Raise a Boring Girlfriend, the upcoming Record of Grancrest War and Black Butler.
At the ‘Saekano: How to Raise a Boring Girlfriend’ booth, one thing stood out. This 1:1 life-size figurine of Kato Megumi (one of the main character of this anime) is the most expensive one that you can find in the entire show. If you have SGD25,000 to spare, you can bring one home. And yes, it comes with free shipping. This life-size Kato Megumi is an extremely rare figurine with only 20 pieces produced to date.
If you do not have SGD25,000, fret not. The booth feature an Augmented Reality (AR) experience. Just download an app and you can see Kato Megumi spring to life on your mobile phone.
You can also learn more about the World Of Grancrest War at the Aniplex booth.
Idols Showcase – Nogizaka46
Love Live! and Idolmaster has bridged the world of Idols and Anime for lots of Anime Fans. On showcase at C3AFASG17 for the first time outside Japan is the idol group Nogizaka46. Nogizaka46 is the official rival of the more well-known AKB48. The group is created by the same producer for AKB48, Yasushi Akimoto.
Unlike AKB48 which has a largely male fanbase, Nogizaka46 has a significant population of female fanbase. The group does regular modeling and appears on the cover page of popular female fashion magazines. Learn more about the group which started in 2012 at their booth.
Uniquely Japanese Technology
While being a show dedicated to the Japan pop culture, who can forget about Japanese technology which itself is one with the pop culture?
A relatively simple game; jump on a skipping rope and blast a cat off in a rocket. The idea behind the game is to encourage people to exercise in a fun way. We were told that this gaming booth can be found in some malls in Japan.
We have the National Step Challenges. Perhaps the next one could be a National Skipping Challenge power by this technology.
VOLLY – Your Voice In A Rolling Ball
A ball toy that looks a bit like Wilson from the Cast Away movie is on displayed at this year AFA. It’s a very simple toy for kids. Using stickers, they can create their own unique Volly. After which, they would record their voice into it by speaking to the toy.
By rolling the ball around, the recorded voice will be playback with a twist. Depending on the speed and angle of the roll, the voice get distorted adding a mechanical overlay to it. Unique to this show is a pair of Nogizaka46 Vollys that comes prerecorded with two members of the idol group.
Body Odour Machine
Always wonder whether you have weird odour coming out from your body that no one has ever told you about? Fret not, now there is a device that helps you do just that! Kunkun Body, a body odour measuring solution by Konica Minolta, is available at this year C3AFASG17. The device can detect three kinds of odour, namely sweaty smell, middle-aged-oil smell and old-aged smell.
The device can be used to measure different parts of your body such as the foot, armpits and head. It is paired to a mobile device and will display a numerical value between 0-100. 100 being the worst and 0 being the best.
We have mixed feeling about this product. On one hand, it can indeed be useful for us since generally people don’t tell you upfront that you smell bad. On the other hand, ignorance is bliss at times.
There are a total of two stages at C3AFASG17. A main stage which requires additional cost, and the Super Akiba Stage which is situated in the exhibition hall.
The main stage has performance by Artistes such as Ayasa the Violinist,FLOW, 乃木坂46 (NOGIZAKA46),Tomohisa Sako,Shiena Nishizawa and more.
Several featured anime will also be showcased at the Stage. The highlight will be world premiere of Record of Grancrest War’s first episode. Lead voice actor, Kentaro Kumagai will be present at the convention to meet fans of the anime. You can check out the stage schedule here to decide whether you want to spend the extra dollar on the access to the stage area.
Ayasa had a special segment on the first day of event at the main stage
The Super Akiba Stage located at the Canon exhibition area are packed with exciting shows and performances as well. A range of activities such as Cosplayer Showcase, Talk Shows and Performance will be held throughout the day.
Let’s Go Shopping
This Gundam Model may not be as grand as the 1:1 scale Gundam Model in Tokyo. But standing at a height of more than 3 adults, this model is impressive by its own rights. Although this is not something you can buy home, there are many other things you can buy at AFA.
Toys, Figurines, Lucky bags and all things anime. AFA is indeed a heaven for anime lovers. Tons of things to buy and see. Time to reward yourself after a year of hard work!
The Odex booth is by far the most popular booth with a long snaking queue. If you have time, this is one booth that you cannot miss.
Canon Imaging Experience
At the Canon Imaging Experience, photo taking services, complete with backdrop and even print out are provided for free! Various backdrops are available.
This is one of the special days where one can freely wear a brightly coloured wig without getting too much stares. Fans of games and anime don on their favourite 2D character costume and bring live to Anime Festival Asia every year. If you are not into cosplay, you are welcomed to take photos of the cosplayers. Practice basic, ask the cosplayer for permission first before your photo taking. Most of them are very friendly.
C3AFASG17 features a number of guest cosplayers. Take this opportunity to have a photo with them.
Where to visit in Japan for Anime Fans? This map located at the back of the hall shows you exactly where you can go. It features location where various anime has been based on so you can take your very own Anime Pilgrimage. A copy of the 2018 official edition is available at the booth for free. Make sure to ask the staff for a copy.
More information can be found on Anime Tourism 88 website.
If you have yet to been to C3 Anime Festival Asia Singapore 2017, tomorrow is your last chance. The event last day is on the 26 Nov 2017 (Sunday),