Sanrio is levelling up. The beloved Japanese character brand is making its first-ever Tokyo Game Show appearance under its gaming label Sanrio Games — and the September 17–21 booth at Makuhari Messe Hall 8 is shaping up to be one of the most colourful stops at this year’s show.
Sanrio Games Steps Into TGS for the First Time
If you’ve been following Hello Kitty Party Land since it was announced, TGS 2026 is your first real chance to go hands-on. Sanrio Games — the character brand’s dedicated gaming label, launched in April 2026 — is debuting at the show with three playable or exhibiting titles, a packed stage programme, and exclusive giveaways for booth visitors.
The booth runs all five days at Makuhari Messe Hall 8 [08-S01], covering both business days (September 17–18) and public days (September 19–21), with a second family-friendly outpost at TKP Tokyo Bay Makuhari Hall’s Family Game Park section. Browse the full TGS 2026 event coverage as the show approaches.
Hello Kitty Party Land Finally Gets a Playable Demo
October 29 is not far off, and TGS 2026 will be the first major venue where players can try Hello Kitty Party Land before it launches. The party game crams 45-plus mini-games across three board game modes, supports up to four players, and features more than 145 Sanrio characters — from Hello Kitty and Kuromi to Badtz-Maru and beyond — on both Nintendo Switch and Nintendo Switch 2.
Meet Sanrio Kawaii Me Live! — A Rhythm Game With a Surprise Band
TGS 2026 also marks a proper showcase moment for Sanrio Kawaii Me Live!, a rhythm and dance game heading to iOS and Android in 2027. Players coordinate outfits for Sanrio characters while performing to tracks built around the Sanrio universe. The standout detail: Japanese rock band Polkadot Stingray — beloved for their high-energy indie sound — has composed original music for the title.
Vocalist Shizuku will appear on stage at the General Exhibition booth on September 19 to talk through the music creation process with attendees. If you’re into Polkadot Stingray’s guitar-driven sound, hearing that aesthetic fused with Sanrio’s kawaii characters is a genuinely unusual mix worth watching.
Fragaria Memories: Color of Wishes Debuts New Character Art
The third title on show is Fragaria Memories: Color of Wishes, a chivalric fantasy smartphone game still in development. TGS 2026 will debut newly drawn illustrations for the game’s Knight and Lord characters on a full-wall display, alongside a voice actor talk stage featuring Gakuto Kajiwara (Hallit) and Shunsuke Takeuchi (Badbalma).
Kuromi DJs, Pompompurin Turns 30, and Free Sun Visors
The stage programme is worth the booth visit on its own. Kuromi takes the decks for a DJ live set at the General Exhibition booth, spinning tracks from Sanrio Kawaii Me Live!. Meanwhile, Pompompurin — celebrating 30 years since his 1996 debut — hosts a special “Pa-Pi-Pu-Pe-Pom!” anniversary stage at the Family Game Park on September 20. Hello Kitty, My Melody, and Cinnamoroll are also appearing across both venues throughout the event.
Every booth visitor takes home an exclusive Sanrio Games sun visor in Hello Kitty, Cinnamoroll, or Pompompurin designs — while stocks last. Even if you can’t make it to Makuhari in person, TGS 2026 will stream its public-day stage events live, so SG fans can catch the Kuromi and Pompompurin shows from home when the show opens on September 19.