Nintendo’s biggest fantasy franchise is about to get its most ambitious toy treatment yet. Hasbro has announced a multi-year licensing partnership with Nintendo to develop a Legend of Zelda collectibles line — and the first look arrives at San Diego Comic-Con 2026 next week, 23–26 July.
Three 6-Inch Figures Reveal at SDCC July 23–26
Three 6-inch scale figures will make their public debut at the San Diego Comic-Con 2026 show floor, though Hasbro has not yet revealed which characters lead the inaugural wave. Fan speculation points to series mainstays Link, Princess Zelda, and Ganondorf as the most likely choices, given their status as the franchise’s defining trio across every major entry — but Hasbro is keeping the big reveal for the show.
The 6-inch scale is significant. It is the same format Hasbro uses for its premium adult-collector lines: Marvel Legends and Star Wars Black Series. That puts Zelda figures alongside the industry’s gold standard in articulated collectibles — detailed sculpts, multiple points of articulation, and accessories — rather than the simplified toy-aisle product. If the line follows Hasbro’s collector playbook, Singapore fans should expect per-figure prices in line with those ranges when they arrive.
“By combining Nintendo’s iconic storytelling with Hasbro’s leadership in action and role-play, we’re delivering toys that invite fans to play, explore and forge their own epic adventures,” said Billy Lagor, President of Toys and Board Games at Hasbro. The broader product line — which includes not just action figures but also plushies and role-play replicas — is slated to launch in 2027.
Why This Partnership Is Happening Now
The timing is no coincidence. Zelda is entering what may be its most commercially visible stretch ever. The Legend of Zelda: Ocarina of Time remake is coming to Nintendo Switch 2 in 2026 — introducing a generation of newer fans to what many still consider the greatest action-adventure game ever made. As we covered when the remake was announced, the Switch 2 version brings full HD visuals, updated gameplay refinements, and a new audience who may never have played the N64 original.
On top of that, a live-action Legend of Zelda film directed by Wes Ball (Kingdom of the Planet of the Apes, Maze Runner) is scheduled to open on 30 April 2027 — distributed by Sony Pictures. The film stars Bo Bragason as Princess Zelda and Benjamin Evan Ainsworth as Link. That theatrical window sits right alongside the 2027 production launch Hasbro just announced, suggesting the two are coordinated to ride the same wave of franchise momentum.
What Singapore Zelda Collectors Can Expect
No Asia or Singapore-specific release details have been announced yet, but Hasbro’s major collector lines — including Marvel Legends and Star Wars Black Series — are regularly stocked at major toy retailers and electronics chains in Singapore. There is every reason to expect the Zelda line to follow the same distribution model when it rolls out in 2027.
No pricing has been confirmed at this stage. Given that the full product range is said to include action figures, plushies, and roleplay items, the line is likely to span different price points — making it accessible to casual fans as much as dedicated display-shelf collectors.
For now, all eyes are on SDCC 2026 next week. The three inaugural figures will be unveiled 23–26 July, and if Hasbro follows its usual Comic-Con playbook, expect photography and detailed reveals to surface from the show floor from July 23 onwards. We’ll cover the figure reveals as soon as they drop. Check our news section for updates.