Starting this Sunday 7 September, Simply Toys is transforming the Level 1 Atrium of City Square Mall (180 Kitchener Road) into Matsuri Square — a week-long Japanese festival pop-up centred on three hot anime franchises: Jujutsu Kaisen, Dandadan, and The Apothecary Diaries. Free entry, exclusive collectibles, and life-size character photo ops all in one place until 13 September.
JJK, Dandadan and Apothecary Diaries Photo Ops at City Square Mall
The centrepiece of Matsuri Square is a set of three larger-than-life character installations set up for photos — all free to use. Jujutsu Kaisen fans get to pose alongside Satoru Gojo; The Apothecary Diaries places you in the inner court beside Maomao; and Dandadan brings the supernatural in the form of Turbo Granny. All three photo ops are up for the full seven days, so weekday visits will be less crowded.
Atrium A runs festival-themed booths throughout the week, with interactive game booths joining from Friday to Sunday (11–13 September). If you want to try the games and grab merch in one trip, the weekend slots are your best bet.
Collectibles, Limited Buys and a Toy Art Exhibition
Simply Toys will stock exclusive merchandise, limited-time special buys, and fan-favourite collectibles throughout the event. Specific product lines and pricing have not been announced ahead of opening day — follow Simply Toys on Instagram (@simplytoyssg) for previews closer to the weekend.
Atrium B adds a creative dimension: visual storytelling educator Takahan Tan — creator of the Takahan Toy Art Museum — presents an exhibition there from Monday to Thursday (8–11 September), before emerging artists take over from Friday through Sunday. It is a genuinely different draw from the main merchandise floor.
Anime Earth Follows in Late September
Matsuri Square is part of City Square Mall’s PlayVerse: Shop, Play & Discover campaign, running from 4 September to 11 October 2026. Once Matsuri Square closes, the next pop-up is Anime Earth by Singapore Cosplay Club (28 September – 4 October) — an anime merchandise marketplace with works from emerging artists, themed booths, and interactive games. Free drawing workshops run on 3 and 4 October (2pm and 4pm sessions each day; registration required).
Getting There and CityNexus Perks
City Square Mall is at 180 Kitchener Road, Singapore 208539, roughly a five-minute walk from Farrer Park MRT. All PlayVerse events are free to enter. If you use the CityNexus app, purchases of S$20 and above during the campaign period earn 3x points, redeemable for rewards including a traditional Japanese game set, a bag charm plushie, a family yukata experience for four, and S$5 CDL e-Vouchers.
Check out our event coverage for more things happening in Singapore this September.