Twenty-five years of Spira. Final Fantasy X marks its silver anniversary on 19 July 2026, and Square Enix is celebrating with a dedicated pop-up store that opens tomorrow, 17 July, at Daimaru Tokyo. The timing is sharp for Singapore fans: the FFX/X-2 HD Remaster hits Nintendo Switch 2 in Southeast Asia on 23 July, so anyone passing through Japan this week can grab exclusive merchandise before the game even drops locally.
Daimaru Tokyo Pop-Up: Dates, Hours and How to Get In
The Square Enix Pop-Up Store — Final Fantasy X 25th Anniversary runs at two Daimaru Matsuzakaya department stores in Japan.
- Daimaru Tokyo (11F Event Hall, 1-9-1 Marunouchi, Chiyoda-ku): 17 July – 3 August 2026, 10:00 AM – 8:00 PM (closes 6:00 PM on the final day). Entry passes for 17 and 18 July are distributed from 8:30 AM at the ground floor near the Louis Vuitton entrance — plan to arrive early on opening weekend.
- Daimaru Shinsaibashi (9F Event Space, 1-7-1 Shinsaibashisuji, Chuo-ku, Osaka): already open and running through 30 August 2026, 10:00 AM – 8:00 PM.
Both stores feature 25th anniversary commemorative wall art and deformed character mini panels alongside the merchandise. Purchase receipts from either location count towards the free-gift spend thresholds, so splitting purchases between Tokyo and Osaka is fine.
The Full Merch Breakdown — ¥400 Capsule Toys to the Fashion Collab
The pop-up carries an extensive range across collectibles, lifestyle goods, and premium fashion. All prices are tax-inclusive.
Collectibles and Daily Goods
- Character plushies — Tidus, Yuna, Wakka, Lulu, Auron, Kimahri, Rikku, Jecht: ¥4,400–¥4,620 each
- Graphic T-shirts: ¥4,620 | Shoulder bag: ¥5,280 | Tote bag: ¥6,050 | Canvas pouch: ¥2,420
- Mini clear poster box set (12 designs, two variants): ¥11,880
- Capsule toys (mini acrylic blocks): ¥400 per play
Music and Art Books
- LP Vinyl set −Eternal Calm− (clear-coloured pressing, 20 curated tracks, includes MP3 download): ¥9,350
- Eternal Spira visual art book (new Tetsuya Nomura illustrations, A4 hardcover, approx. 128 pages): ¥2,750
- Memorial album: ¥3,520
Free Gifts With Purchase
Spend ¥6,600 or more and you receive one random rubber coaster from a set of eight character designs (Tidus, Yuna, Lulu, Kimahri, Auron, Wakka, Rikku and Seymour) — limited to one per customer while stocks last. Spend ¥3,300 or more for a random cup marker from a separate eight-design set. Both bonuses are distributed on the day of purchase.
The Daimaru Matsuzakaya Fashion Collection
Alongside the regular pop-up is the Final Fantasy X 25th Anniversary × Daimaru Matsuzakaya Collection — over 20 fashion and accessory pieces designed around the game’s themes of ephemeral beauty and elegance. Highlights include a Stadium Jumper (¥38,500), Seymour Jacket (¥22,000), character graphic tees (¥7,700), logo cap (¥5,500), and a backpack (¥15,400). Square Enix has confirmed that post-event mail-order sales are planned online (Japanese), so SG fans not making the Japan trip will be able to order select pieces after the stores close.
Watch the Switch 2 Remaster Trailer
FFX/X-2 HD Remaster Arrives on Switch 2 in SEA on 23 July
If Japan isn’t on your travel calendar, Singapore gamers still have reason to mark the calendar: Final Fantasy X/X-2 HD Remaster drops digitally on Nintendo Switch 2 in Southeast Asia on 23 July 2026, four days after the anniversary itself. The Switch 2 version adds a high-speed mode, a random encounter toggle, and sharpened visuals at full HD in handheld mode. Owners of the Torna ~ The Golden Country expansion also receive the visual upgrade free.
For those who cannot visit Japan, the Osaka Shinsaibashi store runs through 30 August, and the online sales window is coming. Check our shop and merchandise coverage for updates once Square Enix opens international ordering.