Toho and Sanrio have pulled off one of the sweetest cross-franchise collabs of 2026: seven of Sanrio’s most beloved characters are suiting up as Godzillas from five different film eras, and the merchandise arrives at Japanese retailers on 22 July 2026.
Sanrio Characters Dressed Across 70 Years of Godzilla
The lineup draws from the full sweep of the Godzilla franchise rather than sticking to a single era, which is exactly what makes it so nerdy-fun. Each Sanrio character is paired with a specific version of the King of the Monsters:
- Hello Kitty — the 1954 original, grey-scaled and roaring
- Cinnamoroll — also the 1954 Godzilla, complete with his floppy ears still visible inside the suit
- My Melody — the Heisei-era Burning Godzilla, rendered in warm reddish-brown
- Kuromi — a dark, spiked version drawing on the MechaGodzilla design
- My Sweet Piano — a creamy beige kaiju variant all her own
- Pompompurin — a fire-chested Godzilla with glowing orange accents
- Hangyodon — a sleek dark-blue variant with distinctive shoulder fins
The official key art shows all seven marching side by side, Godzilla footprints and Sanrio motifs — bows, skulls, apples, swirls — scattered across the background. It should not work as well as it does.
Full Merch Lineup and Prices
The collection spans a wide range of price points, from affordable flat goods to collectible plush pieces:
- Plush mascot keychains (マスコット) — ¥3,080 (~S$28) each; Hello Kitty, Cinnamoroll, My Melody, Kuromi, Pompompurin, Hangyodon, and My Sweet Piano all available, each with a ball-chain and a hidden zip detail at the back
- 3D rubber keychains (立体マスコットキーホルダー) — seven characters in soft-rubber form on coloured strap clips
- 3-link acrylic keychains — three characters on a single keychain set
- Random mini acrylic stands (blind box) — ¥660 (~S$6); 10 types plus one secret variant
- Die-cut stickers and flake sticker sheets — from ¥660 (~S$6)
- Embroidered mini towels (刺繍ミニタオル) — ¥990 (~S$9) in three colourways, printed with character motifs and Godzilla footprints
- Melamine tumbler (メラミンタンブラー) — ¥935 (~S$8.50); features a sweet surprise — once the drink is gone, a hidden Piano-chan illustration appears at the bottom of the cup
On Sale 22 July at the Godzilla Store, Don Quijote and Bic Camera
The collection hits three retail channels simultaneously across Japan on 22 July 2026: the official Godzilla Store (Tokyo and other locations), Don Quijote branches nationwide, and Bic Camera stores. The wide retail spread gives the collab real reach beyond the niche collector market.
No international shipping or online storefront has been confirmed at time of writing, which makes this effectively an import-only line for Singapore fans. If you have a Japan trip planned this summer’s school holidays — and Don Quijote is already on your Tokyo itinerary — this is one more reason to budget some extra baggage space. Proxy and forwarding services are the other obvious route if you cannot make it in person.
Check the official Godzilla website (Japanese) for any additional stockist updates closer to the launch date, and keep an eye on our merch coverage for any word on regional availability.