U-TREASURE — the Japan-based luxury gaming jeweller behind Pokémon engagement rings and collectible pendants — opened pre-orders today (10 July 2026) for its brand-new Pokémon 30th Anniversary Necklace collection. Five designs commemorating Pokémon: Since 1996 are available to order through 14 August, with the Silver 925 / yellow-gold-coating versions all priced at a flat ¥33,000 (roughly S$300) — and a solid 18K gold Snorlax at a jaw-dropping ¥990,000 (roughly S$8,900) that is almost certainly the most expensive Snorlax any Singapore fan will ever consider wearing.
Five Pokémon 30th Anniversary Necklace Designs, Two Price Tiers
Each pendant is sculpted in three dimensions and finished to fine-jewellery grade. Two metal options — Silver 925 with yellow-gold plating, or solid K18 yellow gold — apply to every design:
- Pikachu — sitting pose with a tiny diamond accent; ¥33,000 / ¥429,000
- Pikachu & Poké Ball — Pikachu perched atop a Poké Ball, both in gold; ¥33,000 / ¥286,000
- Magikarp (Koiking) — the beloved underdog fish caught mid-leap; ¥33,000 / ¥390,500
- Ditto (Metamon) — the shape-shifter rendered in its natural blobby form; ¥33,000 / ¥495,000
- Snorlax (Kabigon) — the sleepy fan favourite; ¥33,000 (silver) or ¥990,000 in solid 18K gold
Every necklace includes a hidden back charm engraved with the 30th anniversary logo, a commemorative 30th-anniversary jewellery cloth, and an exclusive gift box stamped with the Pokémon: Since 1996 motif — making them giftable out of the box.
Why the Character Selection Makes Sense
The choice of Pikachu, Magikarp, Ditto and Snorlax is no accident. All four are among the most recognisable and beloved Pokémon in Asia — Ditto and Snorlax especially have huge cult followings in Singapore and Japan alike. U-TREASURE has previously released Magikarp and Snorlax jewellery as standalone pieces, but this is the first time both appear together in a dedicated 30th-anniversary line with the official anniversary logo stamped on every piece.
The Pokémon 30th anniversary year runs across games, trading cards, events and merchandise throughout 2026. U-TREASURE’s collection is among the most premium expressions of it — with the solid K18 gold versions positioned as genuine collector’s heirlooms rather than novelty merch.
How Singapore Fans Can Order
Pre-orders are open from 10 July to 14 August 2026 through U-TREASURE’s official online shop (Japanese). In Japan, the two U-TREASURE Concept Stores — in Ikebukuro (Tokyo) and Shinsaibashi (Osaka), open 11:00–19:00, closed Wednesdays and Thursdays — will also take orders.
U-TREASURE does not currently offer confirmed direct international shipping. For Singapore fans, the usual routes for Japan-exclusive merchandise apply: proxy or parcel-forwarding services that can order from Japanese e-commerce sites and ship to SG. Alternatively, if you have a Japan trip on the horizon before the pre-order window closes on 14 August, the Concept Store in Tokyo or Osaka is worth a visit. Delivery timing has not been specified beyond the pre-order close date.
Full product listings and the order form are at u-treasure.jp (Japanese). Prices listed are in yen; SGD equivalents are approximate at current rates. For more Pokémon 30th anniversary news, check our Game News section. News first reported in Japanese by Famitsu.com (Japanese).