{"id":8398,"date":"2026-08-23T04:21:41","date_gmt":"2026-08-22T20:21:41","guid":{"rendered":"https:\/\/www.gametrader.sg\/blog\/sanrio-games-tgs-2026-booth-hello-kitty-party-land-kawaii-me-live\/"},"modified":"2026-08-23T04:21:41","modified_gmt":"2026-08-22T20:21:41","slug":"sanrio-games-tgs-2026-booth-hello-kitty-party-land-kawaii-me-live","status":"publish","type":"post","link":"https:\/\/www.gametrader.sg\/blog\/sanrio-games-tgs-2026-booth-hello-kitty-party-land-kawaii-me-live\/","title":{"rendered":"Sanrio Games Heads to TGS 2026 \u2014 Hello Kitty Party Land Demo, Kuromi DJ and Pompompurin on Stage"},"content":{"rendered":"<p>Sanrio is levelling up. The beloved Japanese character brand is making its first-ever Tokyo Game Show appearance under its gaming label Sanrio Games \u2014 and the September 17\u201321 booth at Makuhari Messe Hall 8 is shaping up to be one of the most colourful stops at this year&#8217;s show.<\/p>\n<h2>Sanrio Games Steps Into TGS for the First Time<\/h2>\n<p>If you&#8217;ve been following <a href=\"\/blog\/hello-kitty-party-land-nintendo-switch-october-2026\/\">Hello Kitty Party Land since it was announced<\/a>, TGS 2026 is your first real chance to go hands-on. Sanrio Games \u2014 the character brand&#8217;s dedicated gaming label, launched in April 2026 \u2014 is debuting at the show with three playable or exhibiting titles, a packed stage programme, and exclusive giveaways for booth visitors.<\/p>\n<p>The booth runs all five days at Makuhari Messe Hall 8 [08-S01], covering both business days (September 17\u201318) and public days (September 19\u201321), with a second family-friendly outpost at TKP Tokyo Bay Makuhari Hall&#8217;s Family Game Park section. Browse the <a href=\"\/blog\/category\/event\/\">full TGS 2026 event coverage<\/a> as the show approaches.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.gametrader.sg\/blog\/wp-content\/uploads\/2026\/08\/sanrio-games-tgs2026-characters.jpg?w=474&#038;ssl=1\" alt=\"Hello Kitty, My Melody, Cinnamoroll, Pompompurin and Kuromi mascots at the Sanrio Games TGS 2026 booth\" data-recalc-dims=\"1\"><figcaption>Image courtesy of Sanrio Games<\/figcaption><\/figure>\n<h2>Hello Kitty Party Land Finally Gets a Playable Demo<\/h2>\n<p>October 29 is not far off, and TGS 2026 will be the first major venue where players can try Hello Kitty Party Land before it launches. The party game crams 45-plus mini-games across three board game modes, supports up to four players, and features more than 145 Sanrio characters \u2014 from Hello Kitty and Kuromi to Badtz-Maru and beyond \u2014 on both Nintendo Switch and Nintendo Switch 2.<\/p>\n<figure class=\"gt-video\">\n<div style=\"position:relative;padding-bottom:56.25%;height:0;overflow:hidden;\"><iframe src=\"https:\/\/www.youtube.com\/embed\/Ysigjeshu7U\" title=\"Hello Kitty Party Land \u2013 Nintendo Direct 6.9.2026\" loading=\"lazy\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;border:0;\" allow=\"accelerometer;clipboard-write;encrypted-media;gyroscope;picture-in-picture;web-share\" allowfullscreen><\/iframe><\/div><figcaption>Hello Kitty Party Land \u2013 Nintendo Direct 6.9.2026 \u2014 via Nintendo of America on YouTube<\/figcaption><\/figure>\n<h2>Meet Sanrio Kawaii Me Live! \u2014 A Rhythm Game With a Surprise Band<\/h2>\n<p>TGS 2026 also marks a proper showcase moment for Sanrio Kawaii Me Live!, a rhythm and dance game heading to iOS and Android in 2027. Players coordinate outfits for Sanrio characters while performing to tracks built around the Sanrio universe. The standout detail: Japanese rock band Polkadot Stingray \u2014 beloved for their high-energy indie sound \u2014 has composed original music for the title.<\/p>\n<p>Vocalist Shizuku will appear on stage at the General Exhibition booth on September 19 to talk through the music creation process with attendees. If you&#8217;re into Polkadot Stingray&#8217;s guitar-driven sound, hearing that aesthetic fused with Sanrio&#8217;s kawaii characters is a genuinely unusual mix worth watching.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.gametrader.sg\/blog\/wp-content\/uploads\/2026\/08\/sanrio-kawaii-me-live-polkadot-stingray.jpg?w=474&#038;ssl=1\" alt=\"Polkadot Stingray band, composing the original soundtrack for Sanrio Kawaii Me Live!\" data-recalc-dims=\"1\"><figcaption>Image courtesy of Polkadot Stingray<\/figcaption><\/figure>\n<h2>Fragaria Memories: Color of Wishes Debuts New Character Art<\/h2>\n<p>The third title on show is Fragaria Memories: Color of Wishes, a chivalric fantasy smartphone game still in development. TGS 2026 will debut newly drawn illustrations for the game&#8217;s Knight and Lord characters on a full-wall display, alongside a voice actor talk stage featuring Gakuto Kajiwara (Hallit) and Shunsuke Takeuchi (Badbalma).<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.gametrader.sg\/blog\/wp-content\/uploads\/2026\/08\/fragaria-memories-knight-character.jpg?w=474&#038;ssl=1\" alt=\"Knight character from Fragaria Memories: Color of Wishes\" data-recalc-dims=\"1\"><figcaption>Image courtesy of Sanrio Games<\/figcaption><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.gametrader.sg\/blog\/wp-content\/uploads\/2026\/08\/fragaria-memories-lord-character.jpg?w=474&#038;ssl=1\" alt=\"Lord character from Fragaria Memories: Color of Wishes\" data-recalc-dims=\"1\"><figcaption>Image courtesy of Sanrio Games<\/figcaption><\/figure>\n<h2>Kuromi DJs, Pompompurin Turns 30, and Free Sun Visors<\/h2>\n<p>The stage programme is worth the booth visit on its own. Kuromi takes the decks for a DJ live set at the General Exhibition booth, spinning tracks from Sanrio Kawaii Me Live!. Meanwhile, Pompompurin \u2014 celebrating 30 years since his 1996 debut \u2014 hosts a special &#8220;Pa-Pi-Pu-Pe-Pom!&#8221; anniversary stage at the Family Game Park on September 20. Hello Kitty, My Melody, and Cinnamoroll are also appearing across both venues throughout the event.<\/p>\n<p>Every booth visitor takes home an exclusive Sanrio Games sun visor in Hello Kitty, Cinnamoroll, or Pompompurin designs \u2014 while stocks last. Even if you can&#8217;t make it to Makuhari in person, TGS 2026 will stream its public-day stage events live, so SG fans can catch the Kuromi and Pompompurin shows from home when the show opens on September 19.<\/p>\n<p><!--GT-SCOUT source=\"Web (English)\" theme=\"Japan culture\" flags=\"none\"--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sanrio Games is making its Tokyo Game Show debut at TGS 2026, with Hello Kitty Party Land playable, a Kuromi DJ live, and Pompompurin&#8217;s 30th-anniversary stage in September.<\/p>\n","protected":false},"author":11,"featured_media":8393,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":[]},"categories":[17],"tags":[933,784,45,484,690,689],"class_list":["post-8398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event","tag-hello-kitty","tag-japan","tag-nintendo-switch-2","tag-sanrio","tag-tgs-2026","tag-tokyo-game-show"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.gametrader.sg\/blog\/wp-content\/uploads\/2026\/08\/sanrio-games-tgs2026-booth.jpg?fit=512%2C288&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p13AlF-2bs","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":6469,"url":"https:\/\/www.gametrader.sg\/blog\/hello-kitty-party-land-nintendo-switch-october-2026\/","url_meta":{"origin":8398,"position":0},"title":"Hello Kitty Party Land Launches 29 October \u2014 145 Sanrio Characters and 45+ Mini-Games on Switch","date":"July 26, 2026","format":false,"excerpt":"Hello Kitty Party Land arrives on Nintendo Switch and Switch 2 on 29 October 2026, packing in 145+ Sanrio characters, 45+ mini-games, and four-player local and online multiplayer. Digital pre-orders are now open.","rel":"","context":"In &quot;Game News&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.gametrader.sg\/blog\/wp-content\/uploads\/2026\/07\/hello-kitty-party-land-key-art.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":8311,"url":"https:\/\/www.gametrader.sg\/blog\/palworld-tgs-2026-pocketpair-biggest-booth\/","url_meta":{"origin":8398,"position":1},"title":"Palworld at TGS 2026: PocketPair\u2019s Biggest Booth Yet","date":"August 22, 2026","format":false,"excerpt":"PocketPair\u2019s TGS 2026 booth is the biggest in company history \u2014 life-size Pal statues, 23 cosplayers and six playable games at Makuhari Messe this September.","rel":"","context":"In &quot;Game News&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.gametrader.sg\/blog\/wp-content\/uploads\/2026\/08\/palworld-tgs2026-kv.png?fit=1024%2C576&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":5258,"url":"https:\/\/www.gametrader.sg\/blog\/tokyo-game-show-2026-exhibitors-five-days\/","url_meta":{"origin":8398,"position":2},"title":"Tokyo Game Show 2026 Reveals 759 Exhibitors for Historic 5-Day Run","date":"July 8, 2026","format":false,"excerpt":"TGS 2026 unveils its exhibitor list \u2014 759 companies, 51 countries, and a first-ever five-day format at Makuhari Messe from 17\u201321 September, celebrating the show's 30th anniversary.","rel":"","context":"In &quot;Game Industry News&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.gametrader.sg\/blog\/wp-content\/uploads\/2026\/07\/tgs-2026-key-visual-scaled.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":5874,"url":"https:\/\/www.gametrader.sg\/blog\/godzilla-sanrio-characters-merch-july-2026\/","url_meta":{"origin":8398,"position":3},"title":"Godzilla \u00d7 Sanrio Characters: Hello Kitty Goes Kaiju \u2014 Merch Hits Japan 22 July","date":"July 16, 2026","format":false,"excerpt":"Toho and Sanrio team up to dress Hello Kitty, Kuromi, Cinnamoroll and friends as Godzillas from five different eras. Plush keychains, acrylic stands and more hit Japanese stores on 22 July 2026.","rel":"","context":"In &quot;News&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.gametrader.sg\/blog\/wp-content\/uploads\/2026\/07\/godzilla-sanrio-key-visual.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":5447,"url":"https:\/\/www.gametrader.sg\/blog\/tgs-2026-ticket-lottery-guide-singapore\/","url_meta":{"origin":8398,"position":4},"title":"TGS 2026 Ticket Lottery Is Live Today \u2014 Singapore Fan&#8217;s Complete Buying Guide","date":"July 11, 2026","format":false,"excerpt":"Tokyo Game Show 2026 ticket lottery opens 11 July \u2014 Premium Pass, Fast Ticket prices and dates, plus everything Singapore fans need to plan a September trip to the 30th anniversary run.","rel":"","context":"In &quot;Event&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.gametrader.sg\/blog\/wp-content\/uploads\/2026\/07\/tgs-2026-key-visual-1.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":8346,"url":"https:\/\/www.gametrader.sg\/blog\/danganronpa-sanrio-collab-loft-japan-2026\/","url_meta":{"origin":8398,"position":5},"title":"Danganronpa \u00d7 Sanrio Collab Announced: 16 Character Pairings Hit Loft Japan This September","date":"August 22, 2026","format":false,"excerpt":"Danganronpa and Sanrio have officially announced a collab featuring 16 newly drawn character pairings by illustrator Kei Mochizuki, with merch at Loft Japan stores from 11 September.","rel":"","context":"In &quot;Manga Anime&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.gametrader.sg\/blog\/wp-content\/uploads\/2026\/08\/danganronpa-sanrio-collab-key-visual.webp?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.gametrader.sg\/blog\/wp-json\/wp\/v2\/posts\/8398"}],"collection":[{"href":"https:\/\/www.gametrader.sg\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gametrader.sg\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gametrader.sg\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gametrader.sg\/blog\/wp-json\/wp\/v2\/comments?post=8398"}],"version-history":[{"count":0,"href":"https:\/\/www.gametrader.sg\/blog\/wp-json\/wp\/v2\/posts\/8398\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gametrader.sg\/blog\/wp-json\/wp\/v2\/media\/8393"}],"wp:attachment":[{"href":"https:\/\/www.gametrader.sg\/blog\/wp-json\/wp\/v2\/media?parent=8398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gametrader.sg\/blog\/wp-json\/wp\/v2\/categories?post=8398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gametrader.sg\/blog\/wp-json\/wp\/v2\/tags?post=8398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}